Marketing and Gamification : Applications, Challenges, and Ethics
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032694211
ISBN-13
9781032694214
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 21st, 2026
Print length
248 Pages
Weight
438 grams
Dimensions
15.50 x 23.40 x 1.80 cms
Ksh 8,650.00
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In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
Get Marketing and Gamification by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
