Marketing and General Practice
Book Details
Format
Paperback / Softback
ISBN-10
1857750276
ISBN-13
9781857750270
Publisher
Taylor & Francis Ltd
Imprint
Radcliffe Publishing Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 9th, 1994
Print length
164 Pages
Weight
453 grams
Product Classification:
Sales & marketing managementGeneral practice
Ksh 6,950.00
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This book deals with the area of marketing in general practice
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.
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