Marketing and Public Relations for Libraries
by
Cosette Kies
Book Details
Format
Paperback / Softback
Book Series
The Library Administration Series
ISBN-10
081084656X
ISBN-13
9780810846562
Publisher
Scarecrow Press
Imprint
Scarecrow Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 1987
Print length
213 Pages
Weight
288 grams
Dimensions
13.80 x 21.60 x 1.70 cms
Product Classification:
Library, archive & information managementPublic relations
Ksh 9,000.00
Manufactured on Demand
0 in stock
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A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Now available in paperback! The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
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