Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
Book Details
Format
Paperback / Softback
ISBN-10
0742504077
ISBN-13
9780742504073
Publisher
AltaMira Press
Imprint
AltaMira Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 9th, 2000
Print length
304 Pages
Weight
538 grams
Dimensions
22.80 x 15.30 x 1.90 cms
Product Classification:
Museology & heritage studiesSales & marketing
Ksh 12,600.00
Manufactured on Demand
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This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
Get Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by AltaMira Press and it has pages.
