Marketing and Retail Pharmacy
Book Details
Format
Paperback / Softback
ISBN-10
1857752023
ISBN-13
9781857752021
Publisher
Taylor & Francis Ltd
Imprint
Radcliffe Publishing Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 1st, 1996
Print length
174 Pages
Weight
216 grams
Dimensions
21.60 x 14.00 x 1.10 cms
Product Classification:
Sales & marketingPharmacologyPharmacy / dispensing
Ksh 6,850.00
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Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business
Based on the authors'' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
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