Marketing and Smart Technologies : Proceedings of ICMarkTech 2025, Volume 1
Book Details
Format
Hardback or Cased Book
Book Series
Smart Innovation, Systems and Technologies
ISBN-10
3032162831
ISBN-13
9783032162830
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 5th, 2026
Print length
809 Pages
Ksh 45,000.00
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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