Marketing and Smart Technologies : Proceedings of ICMarkTech 2021, Volume 2
2022 ed.
Book Details
Format
Paperback / Softback
Book Series
Smart Innovation, Systems and Technologies
ISBN-10
9811692742
ISBN-13
9789811692741
Edition
2022 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 16th, 2023
Print length
739 Pages
Product Classification:
Sales & marketingWAP (wireless) technologyDatabasesData encryptionMachine learning
Ksh 45,000.00
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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