Marketing and Smart Technologies : Proceedings of ICMarkTech 2020
2021 ed.
Book Details
Format
Paperback / Softback
Book Series
Smart Innovation, Systems and Technologies
ISBN-10
9813341858
ISBN-13
9789813341852
Edition
2021 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 10th, 2022
Print length
797 Pages
Product Classification:
Sales & marketingSales and marketingArtificial intelligenceArtificial intelligence (AI)
Ksh 36,000.00
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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