Marketing and Smart Technologies : Proceedings of ICMarkTech 2022, Volume 1
2024 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Smart Innovation, Systems and Technologies
ISBN-10
9819903327
ISBN-13
9789819903320
Edition
2024 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 5th, 2023
Print length
695 Pages
Product Classification:
DatabasesComputer networking & communicationsArtificial intelligence
Ksh 45,000.00
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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