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Marketing and Social Construction

By: UK) Hackley University of London Chris (Royal Holloway (Author)

Manufacture on Demand

Ksh 11,600.00

Format: Paperback or Softback

ISBN-13: 9780415439695

Publisher: Taylor & Francis Ltd

Publication Date: Mar 26th, 2007

Dimension: 23.40 x 15.60 x 40.80 cms

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This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

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