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Marketing and the Common Good

By: Patrick E. Murphy (Author) , John F. Sherry Jr. (Author)

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Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9780415828833

Publisher: Taylor & Francis Ltd

Publication Date: Jun 9th, 2014

Weight: 534 grams

Dimension: 23.20 x 15.70 x 1.90 cms

Category: Sociology: work & labour

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Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

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