Marketing and the Common Good : Essays from Notre Dame on Societal Impact
Book Details
Format
Paperback / Softback
ISBN-10
041582883X
ISBN-13
9780415828833
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 9th, 2014
Print length
352 Pages
Weight
534 grams
Dimensions
23.20 x 15.70 x 1.90 cms
Ksh 10,600.00
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Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
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