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Marketing and the Customer Value Chain

By: Greece.) Fotiadis Thomas (Democritus University of Thrace (Author) , Greece) Folinas Dimitris (Technological Educational Institute of Central Macedonia (Author) , Konstantinos Vasileiou (Author)

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Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138394476

Publisher: Taylor & Francis Ltd

Publication Date: Mar 1st, 2022

Dimension: 24.60 x 17.40 x 80.70 cms

Category: ECONOMICS

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This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

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