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Marketing and the Library

By: Gary Ford (Author)

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Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-13: 9780866563079

Publisher: Taylor & Francis Inc

Publication Date: Jan 1st, 1984

Category: LIBRARY & INFORMATION SCIENCES

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The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

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