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Marketing by Contingency in the Time of COVID-19

By: Mexico) de la Pena Alicia (Autonomous University of Coahuila (Author) , Mexico) Amezcua Nunez Juan Bernardo (Autonomous University of Coahuila (Author)

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Ksh 27,850.00

Format: Hardback or Cased Book

ISBN-13: 9781774911051

Publisher: Apple Academic Press Inc.

Publication Date: Dec 29th, 2022

Dimension: 22.90 x 15.20 x 66.20 cms

Category: ECONOMICS

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Provides conceptual and empirical evidence from a marketing and business perspective about how organizations have coped with the COVID-19 pandemic. Using case studies, the chapters identify the critical elements for strengthening a product or company's brand value, and loyalty during this time of crisis and uncertainty.

Get Marketing by Contingency in the Time of COVID-19 by Alicia (Autonomous University of Coahuila, Mexico) de la Pena at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Apple Academic Press Inc. and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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