Marketing Channel Management : Organization and Coordination
Book Details
Format
Hardback or Cased Book
ISBN-10
1009561774
ISBN-13
9781009561778
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2025
Print length
328 Pages
Product Classification:
Business strategyInternational businessSales & marketing managementSales & marketing
Ksh 17,100.00
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A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.
Get Marketing Channel Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has pages.
