Marketing Channel Management : Organization and Coordination
Book Details
Format
Paperback / Softback
ISBN-10
1009561820
ISBN-13
9781009561822
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2025
Print length
328 Pages
Weight
250 grams
Product Classification:
Business strategyInternational businessSales & marketing managementSales & marketing
Ksh 6,300.00
Manufactured on Demand
Delivery in 14 days
2 copies in stock
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A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.
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