Marketing Communication : New Approaches, Technologies, and Styles

Name: Marketing Communication
Brand: Oxford University Press
SKU: 9780199276950
Price: 11150 KES
Availability: OutOfStock
ISBN: 9780199276950

Book Details

Format Paperback / softback

ISBN-10 0199276951

ISBN-13 9780199276950

Publisher Oxford University Press

Imprint Oxford University Press

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 17th, 2005

Print length 320 Pages

Weight 495 grams

Dimensions 23.40 x 15.60 x 1.90 cms

Product Classification: Communication studies Sales & marketing management Sales & marketing Media, information & communication industries

KSh 11,150.00

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Focuses on the various developments in marketing communication, including advertising, public relations, and sales promotions. Written by twenty-five prominent contemporary marketing experts from the US and Europe, this book is useful for those interested in marketing techniques and communication technologies of the 21st Century.

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

Get Marketing Communication by Allan J. Kimmel at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Oxford University Press and it has 320 pages.