Marketing Communication : A Critical Introduction
Book Details
Format
Paperback / Softback
ISBN-10
0415230403
ISBN-13
9780415230407
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 22nd, 2001
Print length
416 Pages
Weight
816 grams
Product Classification:
Communication studiesSales & marketingSales and marketing
Ksh 14,050.00
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Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Get Marketing Communication by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
