Marketing Communication Management : A Holistic Approach for Increased Profitability
by
Otto Ottesen
Book Details
Format
Paperback / Softback
ISBN-10
8763000660
ISBN-13
9788763000666
Publisher
Copenhagen Business School Press
Imprint
Copenhagen Business School Press
Country of Manufacture
DK
Country of Publication
GB
Publication Date
Mar 29th, 2001
Print length
358 Pages
Weight
608 grams
Dimensions
23.00 x 15.60 x 2.40 cms
Product Classification:
Business communication & presentationSales & marketing
Ksh 9,000.00
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Ideal as a textbook for students of marketing at university level (business schools and MBA-programs).
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