Marketing Communications : An advertising, promotion and branding perspective
Book Details
Format
Hardback or Cased Book
Book Series
Global Management Series
ISBN-10
1910158941
ISBN-13
9781910158944
Publisher
Goodfellow Publishers Limited
Imprint
Goodfellow Publishers Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2017
Print length
236 Pages
Product Classification:
Business communication & presentationSales & marketing
Ksh 18,900.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
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