Marketing Communications : An advertising, promotion and branding perspective
Book Details
Format
Paperback / Softback
Book Series
Global Management Series
ISBN-10
191015895X
ISBN-13
9781910158951
Publisher
Goodfellow Publishers Limited
Imprint
Goodfellow Publishers Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2017
Print length
236 Pages
Weight
474 grams
Dimensions
19.10 x 24.60 x 1.30 cms
Product Classification:
Business communication & presentationSales & marketing
Ksh 7,000.00
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Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
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