Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3030955834
ISBN-13
9783030955830
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 25th, 2023
Print length
312 Pages
Product Classification:
Sales & marketing
Ksh 25,200.00
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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.
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