Marketing Cultural and Heritage Tourism : A World of Opportunity
Book Details
Format
Hardback or Cased Book
Book Series
Museum Store Association
ISBN-10
1138405027
ISBN-13
9781138405028
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 11th, 2017
Print length
188 Pages
Weight
453 grams
Product Classification:
Archaeology
Ksh 36,000.00
Werezi Extended Catalogue
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Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the business of connecting people with the cultural wealth of our museums and parks.
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into thatdrive market that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
Get Marketing Cultural and Heritage Tourism by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
