Marketing Cultural and Heritage Tourism : A World of Opportunity
Book Details
Format
Paperback / Softback
Book Series
Museum Store Association
ISBN-10
1611328772
ISBN-13
9781611328776
Publisher
Left Coast Press Inc
Imprint
Left Coast Press Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 15th, 2014
Print length
188 Pages
Weight
282 grams
Dimensions
23.00 x 15.30 x 1.00 cms
Product Classification:
Museology & heritage studiesManagement & management techniquesRetail sector
Ksh 7,400.00
Werezi Extended Catalogue
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Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the business of connecting people with the cultural wealth of our museums and parks.
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that drive market that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award from the Shop America Alliance.
Get Marketing Cultural and Heritage Tourism by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Left Coast Press Inc and it has pages.
