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Marketing Cultural and Heritage Tourism : A World of Opportunity

By: (Author) Rosemary Rice McCormick

Werezi Extended Catalogue
Delivery in 28 days

Ksh 7,000.00

Format: Paperback / Softback

ISBN-10: 1611328772

ISBN-13: 9781611328776

Series: Museum Store Association

Publisher: Left Coast Press Inc

Imprint: Left Coast Press Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 15th, 2014

Print length: 188 Pages

Weight: 282 grams

Dimensions (height x width x thickness): 23.00 x 15.30 x 1.00 cms

Product Classification: Museology & heritage studies
Management & management techniques
Retail sector

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Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the business of connecting people with the cultural wealth of our museums and parks.
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award from the Shop America Alliance.

Get Marketing Cultural and Heritage Tourism by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Left Coast Press Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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