Marketing Driven Revenue Growth
Book Details
Format
Hardback or Cased Book
Book Series
World Scientific Book Series In Marketing
ISBN-10
9811296499
ISBN-13
9789811296499
Publisher
World Scientific Publishing Co Pte Ltd
Imprint
World Scientific Publishing Co Pte Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 23rd, 2024
Print length
208 Pages
Product Classification:
EntrepreneurshipEntrepreneurship / Start-upsSales & marketingSales and marketing
Ksh 18,000.00
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0 in stock
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Quality
Fast
This book provides a readable and concise guide for anyone desiring to grow an existing business "organically." It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing much of the information in tables that can be used as templates for the various stages of the growth process. It includes a syllabus for teaching the material in a one-week "Block Week" (9-5) format.
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