Marketing Ethics

Name: Marketing Ethics
Brand: John Wiley and Sons Ltd
SKU: 9780631214236
Price: 5950 KES
Availability: OutOfStock
ISBN: 9780631214236

by George G. Brenkert

Book Details

Format Paperback / softback

Book Series Foundations of Business Ethics

ISBN-10 0631214232

ISBN-13 9780631214236

Publisher John Wiley and Sons Ltd

Imprint Wiley-Blackwell

Country of Manufacture GB

Country of Publication GB

Publication Date Feb 1st, 2008

Print length 269 Pages

Weight 420 grams

Dimensions 22.80 x 15.30 x 1.80 cms

Product Classification: Business ethics & social responsibility Business ethics and social responsibility Sales & marketing Sales and marketing

KSh 5,950.00

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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and moralityIdentifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketingConsiders broader meanings and background assumptions of marketing infrequently included in other marketing literatureAdds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Get Marketing Ethics by George G. Brenkert at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley and Sons Ltd and it has 269 pages.