Marketing Ethics
Book Details
Format
Paperback / Softback
Book Series
Foundations of Business Ethics
ISBN-10
0631214232
ISBN-13
9780631214236
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 1st, 2008
Print length
269 Pages
Weight
420 grams
Dimensions
22.80 x 15.30 x 1.80 cms
Product Classification:
Business ethics & social responsibilitySales & marketing
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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
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