Marketing Ethics
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The editors′ introduction provides an overview of the literature included in the set as well as identifying directions for future research.
Volume One: Foundations of Marketing Ethics provides a conceptualization of the field, including some of the earliest contributions on the topic.
Volume Two: Positive Marketing Ethics looks at how managers make ethical marketing decisions.
Volume Three: Normative Marketing Ethics focuses on normative marketing ethics, which is primarily concerned with the prescriptive considerations of how marketers should make decisions with ethical content.
Volume Four: Ethical Issues in Marketing addresses the effects and possible solutions to the major ethical issues arising in the practice of marketing, both at the micro/firm level and at the more macro/systemic level.
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