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Marketing Ethics

By: Bodo (Vienna University of Economics & Business) Schlegelmilch (Author)

Manufacture on Demand

Ksh 22,450.00

Format: Paperback or Softback

ISBN-13: 9781861521910

Publisher: Cengage Learning EMEA

Publication Date: Dec 18th, 1997

Weight: 728 grams

Dimension: 15.50 x 23.30 x 3.50 cms

Category: Ethics & moral philosophy

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Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.

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