Book Details
Format
Paperback / Softback
ISBN-10
186152191X
ISBN-13
9781861521910
Edition
New
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 18th, 1997
Print length
256 Pages
Weight
728 grams
Dimensions
15.50 x 23.30 x 3.50 cms
Ksh 17,400.00
Manufactured on Demand
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Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.
Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.
Get Marketing Ethics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning EMEA and it has pages.
