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Marketing Fashion

By: Sweden) Ekstroem Karin M. (University of Boras (Author)

3 in stock

Ksh 8,650.00

Format: Paperback or Softback

ISBN-13: 9781032204802

Publisher: Taylor & Francis Ltd

Publication Date: Jun 16th, 2023

Weight: 428 grams

Dimension: 15.50 x 23.50 x 1.80 cms

Category: SOCIETY & CULTURE: GENERAL

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This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

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