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Marketing Financial Services

By: UK) Wright London Mike (Imperial College (Author) , Trevor Watkins (Author) , UK) Ennew Christine (Nottingham Business School (Author)

Manufacture on Demand

Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9780750622479

Publisher: Taylor & Francis Ltd

Publication Date: Oct 20th, 1995

Weight: 808 grams

Dimension: 19.10 x 24.60 x 3.00 cms

Category: Banking

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

Get Marketing Financial Services by Mike (Imperial College, London, UK) Wright at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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