Marketing Financial Services
Book Details
Format
Paperback / Softback
ISBN-10
0750622474
ISBN-13
9780750622479
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 20th, 1995
Print length
416 Pages
Weight
808 grams
Dimensions
19.10 x 24.60 x 3.00 cms
Product Classification:
Business strategySales & marketing
Ksh 12,100.00
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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, ''Marketing Financial Services'' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
Combining analysis of principles, concepts and techniques with sound practical advice, ''Marketing Financial Services'' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
Get Marketing Financial Services by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
