Marketing for Architects and Engineers : A new approach
Book Details
Format
Paperback / Softback
ISBN-10
0419202900
ISBN-13
9780419202905
Publisher
Taylor & Francis Ltd
Imprint
Spon Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 7th, 1996
Print length
148 Pages
Weight
453 grams
Product Classification:
Sales & marketing
Ksh 14,200.00
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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
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