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Marketing for Cultural Organisations

By: Bonita (Lycoming College) Kolb (Author)

Manufacture on Demand

Ksh 18,600.00

Format: Paperback or Softback

ISBN-13: 9781844802135

Publisher: Cengage Learning EMEA

Publication Date: Nov 18th, 2004

Weight: 484 grams

Dimension: 24.60 x 18.90 x 1.30 cms

Category: THE ARTS: GENERAL ISSUES

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Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

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