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Marketing for Cultural Organizations

By: USA) Kolb Bonita M. (Lycoming College (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415626958

Publisher: Taylor & Francis Ltd

Publication Date: Jun 25th, 2013

Dimension: 22.90 x 15.20 x 53.00 cms

Category: THE ARTS: GENERAL ISSUES

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

Get Marketing for Cultural Organizations by Bonita M. (Lycoming College, USA) Kolb at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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