Marketing for Entrepreneurs
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Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don''t always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.
The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset.
The book:
- de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers.
- offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy.
- shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites.
- shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.
Marketing for Entrepreneurs shows you how to:
§ Create a powerful selling proposition
§ Use branding to define the identity of your business
§ Find and connect with your customers
§ Make the most of new and traditional media
§ Build an extensive marketing toolkit
§ Create a master marketing plan in just 60 minutes
Part of the For Entrepreneurs series, each book will guide you through all phases of starting and running a business, with practical advice every step of the way. Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.
§ No jargon, no theory – just practical advice you can implement today
§ Written by expert entrepreneurs for entrepreneurs
§ Full online support – templates, blogs, videos and much more
§ Tips, tricks and examples to keep you way ahead of the competition
Get Marketing for Entrepreneurs by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education Limited and it has pages.
