Marketing for Entrepreneurs
by
Jurgen Wolff
Book Details
Format
Paperback / Softback
ISBN-10
0273720910
ISBN-13
9780273720911
Publisher
Pearson Education Limited
Imprint
Pearson Business
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 30th, 2009
Print length
280 Pages
Weight
444 grams
Dimensions
21.30 x 13.90 x 1.80 cms
Product Classification:
EntrepreneurshipEntrepreneurship / Start-upsSales & marketingSales and marketing
Ksh 3,050.00
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Quality
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Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don''t always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.
The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset.
The book:
- de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers.
- offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy.
- shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites.
- shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.
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