Marketing for Entrepreneurs : Concepts and Applications for New Ventures
3 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
1483391345
ISBN-13
9781483391342
Edition
3 Revised edition
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 8th, 2021
Print length
280 Pages
Weight
410 grams
Dimensions
15.70 x 23.30 x 1.80 cms
Product Classification:
Business & management
Ksh 22,500.00
Werezi Extended Catalogue
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Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success
Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.
Get Marketing for Entrepreneurs by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.
