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Marketing for Sustainable Tourism

By: UK) Font Xavier (University of Surrey (Author) , UK) McCabe Scott (Nottingham University Business School (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367529796

Publisher: Taylor & Francis Ltd

Publication Date: Feb 1st, 2021

Weight: 384 grams

Dimension: 24.40 x 17.30 x 1.60 cms

Category: Tourism industry

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This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.

Get Marketing for Sustainable Tourism by Xavier (University of Surrey, UK) Font at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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