Marketing Higher and Further Education : An Educator's Guide to Promoting Courses, Departments and Institutions
Book Details
Format
Paperback / Softback
ISBN-10
0749432942
ISBN-13
9780749432942
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 1st, 2001
Print length
154 Pages
Weight
232 grams
Dimensions
23.30 x 15.70 x 0.90 cms
Ksh 10,600.00
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Quality
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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
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