Marketing Identities Through Language : English and Global Imagery in French Advertising
by
E. Martin
Book Details
Format
Hardback or Cased Book
ISBN-10
1403949840
ISBN-13
9781403949844
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2005
Print length
286 Pages
Weight
488 grams
Dimensions
22.20 x 16.30 x 2.10 cms
Product Classification:
SociolinguisticsMedia studiesMedia studiesAdvertising
Ksh 16,200.00
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
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