Marketing in a Digital World
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
1787563405
ISBN-13
9781787563407
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 19th, 2019
Print length
248 Pages
Weight
478 grams
Dimensions
15.90 x 23.70 x 1.40 cms
Product Classification:
Sales & marketing managementMarket research
Ksh 13,500.00
Manufactured on Demand
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Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
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