Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
by
Eric Davies
Book Details
Format
Paperback / Softback
ISBN-10
1473609585
ISBN-13
9781473609587
Publisher
John Murray Press
Imprint
Teach Yourself
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 10th, 2016
Print length
128 Pages
Weight
114 grams
Dimensions
14.90 x 25.50 x 1.00 cms
Product Classification:
Sales & marketingAdvertising industry
Ksh 1,600.00
Re-Printing
0 in stock
Delivery Location
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Quality
Fast
Learn in a week, what the experts learn in a lifetime.
Great marketing just got easier
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.
Today''s business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers'' needs than the competition.
Each of the seven chapters in Marketing In A Week covers a different aspect:
- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.
Today''s business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers'' needs than the competition.
Each of the seven chapters in Marketing In A Week covers a different aspect:
- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion
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