Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts
2022 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3031048318
ISBN-13
9783031048319
Edition
2022 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 29th, 2022
Print length
184 Pages
Weight
450 grams
Dimensions
15.90 x 24.30 x 1.90 cms
Product Classification:
Development economics & emerging economiesInternational businessSales & marketing
Ksh 19,800.00
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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.
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