Marketing in Customer Technology Environments : Prospective Customers and Magical Worlds
Book Details
Format
Hardback or Cased Book
ISBN-10
1839096012
ISBN-13
9781839096013
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 16th, 2020
Print length
272 Pages
Weight
522 grams
Dimensions
23.90 x 16.00 x 2.10 cms
Product Classification:
Sales & marketing
Ksh 14,050.00
Manufactured on Demand
0 in stock
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With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.
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