Marketing in Developing Countries (RLE Marketing)
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Library Editions: Marketing
ISBN-10
1138792535
ISBN-13
9781138792531
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 22nd, 2014
Print length
276 Pages
Weight
521 grams
Product Classification:
Sales & marketing
Ksh 29,600.00
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The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
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