Marketing in Developing Countries (RLE Marketing)
Book Details
Format
Paperback / Softback
Book Series
Routledge Library Editions: Marketing
ISBN-10
1138995649
ISBN-13
9781138995642
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 26th, 2015
Print length
272 Pages
Weight
453 grams
Product Classification:
Sales & marketing
Ksh 8,800.00
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The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
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