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Marketing in the Digital Era

By: Zuzana Bacikova (Author)

1 in stock

Ksh 9,000.00

Format: Hardback or Cased Book

ISBN-13: 9783631745458

Publisher: Peter Lang AG

Publication Date: Jun 29th, 2018

Weight: 328 grams

Dimension: 15.20 x 21.40 x 2.30 cms

Category: INDUSTRIAL / COMMERCIAL ART & DESIGN

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This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

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