Marketing in the Digital Era
New
Book Details
Format
Hardback or Cased Book
Book Series
New Horizons in Management Sciences
ISBN-10
3631745451
ISBN-13
9783631745458
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Jun 29th, 2018
Print length
172 Pages
Weight
328 grams
Dimensions
15.20 x 21.40 x 2.30 cms
Product Classification:
Design, Industrial and commercial arts, illustrationIndustrial / commercial art & designMedia studies: advertising and societyAdvertising & societyBusiness innovationE-commerce: business aspectsManagement & management techniquesManagement and management techniquesSales & marketingSales and marketingDigital lifestyleDigital Lifestyle and online world: consumer and user guides
Ksh 8,700.00
Manufactured on Demand
0 in stock
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This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.
This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.
Get Marketing in the Digital Era by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang AG and it has pages.
