Marketing in the Emerging Markets of Central and Eastern Europe : The Balkans
Book Details
Format
Hardback or Cased Book
ISBN-10
1403947503
ISBN-13
9781403947505
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 7th, 2005
Print length
160 Pages
Weight
362 grams
Dimensions
22.30 x 14.90 x 1.80 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 8,100.00
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The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU, and others are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
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