Marketing in the Emerging Markets of Central and Eastern Europe : The Balkans
Book Details
Format
Hardback or Cased Book
ISBN-10
1403947503
ISBN-13
9781403947505
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 7th, 2005
Print length
160 Pages
Product Classification:
Sales & marketing
Ksh 8,100.00
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The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
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