Marketing in the Emerging Markets of Islamic Countries
by
M. Marinov
Book Details
Format
Hardback or Cased Book
ISBN-10
1403991731
ISBN-13
9781403991737
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 28th, 2006
Print length
207 Pages
Product Classification:
Middle EastSales & marketingSales and marketing
Ksh 8,100.00
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0 in stock
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Quality
Fast
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Get Marketing in the Emerging Markets of Islamic Countries by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
