Marketing in the Emerging Markets of Latin America
by
M. Marinov
Book Details
Format
Hardback or Cased Book
ISBN-10
1403947511
ISBN-13
9781403947512
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 28th, 2005
Print length
191 Pages
Product Classification:
Latin America – Mexico, Central America, South AmericaSales & marketingSales and marketing
Ksh 8,100.00
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0 in stock
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Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets.
This book addresses the issues of marketing in the emerging markets of Latin America. Latin America is opening up towards the rest of the world; the Muslim world is full of diversity in terms of environmental features, structure and market specifics. Marinov examines environmental developments, the role of NAFTA, volatility of the markets and the specifics of successful marketing in Latin America.
Get Marketing in the Emerging Markets of Latin America by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
