Marketing in the Service Industries : Marketing Service Inds
by
G. R Foxall
Book Details
Format
Hardback or Cased Book
ISBN-10
0714632708
ISBN-13
9780714632704
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 1st, 1985
Print length
222 Pages
Weight
386 grams
Product Classification:
Sales & marketing
Ksh 23,400.00
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First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
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