Marketing in the Tourism Industry (RLE Tourism) : The Promotion of Destination Regions
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Library Editions: Tourism
ISBN-10
0415812712
ISBN-13
9780415812719
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 5th, 2012
Print length
260 Pages
Weight
650 grams
Product Classification:
Tourism industry
Ksh 29,800.00
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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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