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Marketing in the Tourism Industry (RLE Tourism)

By: Brian Goodall (Author) , Gregory Ashworth (Author)

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Ksh 35,100.00

Format: Hardback or Cased Book

ISBN-13: 9780415812719

Publisher: Taylor & Francis Ltd

Publication Date: Dec 5th, 2012

Dimension: 24.60 x 17.40 x 65.00 cms

Category: Tourism industry

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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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